Prices in the spell category fell faster than most sellers expected because the lowest offers were not tied to the real cost of doing any work. Once those offers appeared, the rest of the category had no way to compete with the numbers they introduced.
Offers that did not reflect real costs
The lowest priced posts often displayed items that cost far more than the price itself. Figure candles, oils, and other props appeared in photos even though the price could not cover the cost of those items. These images were used as presentation, not as materials. Because the work behind these posts was minimal, the price could drop without affecting the seller.
The impact of reused photos
Many of the lowest priced posts used the same stock images across multiple shops. The photo became the product. Once the visual was set, the same post could be duplicated with almost no effort. This allowed sellers to upload large numbers of offers at very low prices, which pushed the entire category downward.
The speed advantage
Sellers who were not doing any craft based work could move faster than those who were. An offer that required no materials, no setup, and no individual attention could be created in minutes. That speed allowed sellers to adjust prices instantly, and the fastest uploads always set the tone for the rest of the category.
The final drop
Once the lowest priced posts gained traction, the rest of the category had to respond. The price floor did not reflect labor, materials, or time. It reflected the cost of posting a digital offer with a reused photo. That is how the bottom settled at 2.99, and why it happened so quickly.
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